Growth Lead - B2B Startup (Glasgow- Hybrid)

About Go Swag

We build and manage global gifting programs for enterprise brands. From onboarding packs to massive event giveaways, we deliver sustainable, premium merchandise that people actually use and love.

We handle everything - design, production, global storage, and distribution - making branded merchandise effortless and borderless. We’re a fast-growing team in Glasgow with a sharp focus on quality and a belief that the details matter.

The Role

We’re looking for a Growth Lead to own the levers and drive compounding, sustainable revenue. This is a high-impact, hands-on role. You won’t just manage a budget; you will build the team, the infrastructure, and the playbook for our GTM motion. We’re looking for an operator who is excited to turn experiments into repeatable systems.

What You'll Be Doing

• Own and scale growth experiments across paid, organic, content, and outbound

• Lead conversion rate optimisation across the entire funnel, using data to improve every touchpoint.

• Design positioning, messaging, and top-of-funnel strategy

• Partner with founders and GTM leadership to embed Growth framework

• Define the frameworks and playbooks for how we measure success. You’ll connect growth experiments directly to revenue confidence and long-term margin protection.

What We're Looking For

• 5+ years experience in growth, GTM or demand generation within high-growth B2B

• A track record of owning and delivering complex projects end-to-end

• Strong analytical mindset and capable with analytic tools

• Clear communicator with a bias for action

• Bias for data and a native familiarity with HubSpot and the modern GTM stack.

• Hands-on operator who can balance strategic thinking with execution

• Data-driven mindset with the ability to turn insight into clear, actionable next steps.

What You Can Expect

• A high-autonomy role with direct access to founders and leadership

• A product with clear demand and customers hungry for better solutions

• Fast sales cycles, a budget to own, and room to scale quick ly