B2B Digital Marketing Manager
This role is accountable for outcomes, not activity. You will be expected to improve:
- Lead quality (right ICPs, right intent, fewer dead-end enquiries)
- Predictability (repeatable acquisition journeys, consistent flow)
- Conversion performance (landing pages, forms, funnel steps, handover)
- Attribution and learning (what to scale, refine, stop, proven with data)
- Reputation and visibility (showing up consistently as a trusted partner, not just a supplier)
What you will own
1) Demand engine ownership (build, run, optimise)- Build and run multi-touch acquisition journeys across priority audiences and formats.
- Own search and paid performance, including experimentation, pacing and optimisation.
- Ensure every journey is measurable end-to-end and feeds learning back into the system.
- Search and paid: Google Ads (core), LinkedIn (targeted), paid social where relevant.
- SEO: keyword and intent coverage, technical and on-page basics, content optimisation, authority signals.
- CRO: landing page structure, messaging tests, form optimisation, conversion tracking and improvement.
- Retargeting: practical, controlled use to support conversion.
- AI search optimisation: included as a growing priority, integrated into search and content strategy.
- Set up and maintain reporting that allows Marketing and Sales to agree what is working.
- Use HubSpot to track the journey from enquiry to follow-up to outcome.
- Support lead scoring and a structured handover and feedback loop, so we improve quality over time.
- Build ICP understanding and targeting that reflects our different buying contexts (brand, agency, venue, retailer).
- Help create a portfolio view that supports cross-sell and up-sell, with coherent journeys and touchpoints.
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