Partnerships Manager

Partnerships Manager

About Trtl

Trtl is redefining comfort and style for modern travellers. With over 2 million of our best-selling

travel pillows sold globally, our Glasgow-based brand is recognised for market-leading travel

accessories that allow our customers to travel smarter. Trtl's web presence is now live across 7

international domains, 12 markets in Amazon in addition to TikTok UK & US. As we continue to

scale our global growth, Trtl's creator and PR community remains an essential pillar in our

brand's storytelling.

Role Overview

We're looking for an agile Partnerships Manager to play a fundamental role in shaping Trtl's PR

and content strategy. Working closely with the Head of Digital Growth, you'll be experienced in

finding the right commercial mix of PR, creators and brand ambassadors to amplify Trtl's reach.

In this role, you will work alongside our TikTok agency, overseeing strategy, performance/ROI,

affiliates, live content and operations, supported day-to-day by a Senior Social & Partnerships

Executive who reports into you. Beyond creator communities, you'll also be adept in the fields of

traditional PR and direct brand partnerships with the confidence to spark, cultivate and manage

business relationships both online and offline.

Key Responsibilities

TikTok UK Platform Management

Serve as Trtl's TikTok platform manager and account contact (supported by the Senior

Social & Partnerships Executive), leading the strategy and its sustainable growth with

the in-place agency.

• Drive a unified TikTok organic social presence that reinforces the brand mission,

ensuring consistency across content, tone and audience engagement.

• Lead and report on the performance and success of the strategy, providing regular

insights and data-driven recommendations.

• Work alongside our agency, to manage TikTok affiliates, including commission

structures and tier management, ensuring a commercially sound and scalable affiliate

programme.

• Own the TikTok Lives strategy, developing a structured approach to live content that

drives engagement, reach and conversion.

• Understand TikTok backend management (including account settings, analytics,

campaign setup), with day-to-day execution handled by the Senior Social & Partnerships

Executive).

• Work in close collaboration with the TikTok agency, aligning on cross-market strategy,

content learnings and campaign activity.

People Management

• Directly manage the Senior Social & Partnerships Executive, who is responsible for day-

to-day organic social activity, customer service, campaigns and TikTok Ads.

• Provide clear direction, creative briefs and performance targets to the Senior Social &

Partnerships Executive, supporting their development and ensuring quality output.

• Drive a collaborative and high-performing team environment, with the ability to delegate

effectively while maintaining strategic oversight.

• Drive a unified social presence across all channels that reinforces Trt's brand mission

and delivers sustainable, long-term growth.

Content Creator Strategy

• Develop and scale a first-class content creator strategy for Trtl across all social channels

with a primary focus on the growth of TikTok affiliates.

• Co-ordinate with the TikTok agency to maintain a data-driven and commercially mindful

approach with the ability to quickly pivot into trends/cultural moments and translate these

into influencer-led creative concepts for organic social and paid channels.

• Work with the TikTok agency on end-to-end outreach, recruitment and management of

content creators/influencers across all levels from UGC to brand ambassadors, including

contract negotiations, creative briefs and brand alignment.

• Working closely with the Head of Digital Growth, cultivate direct content creator

relationships to support channel performance to target for Meta, TikTok and all D2C

channel affiliate programmes with a test and learn approach.

• Scale and maintain a vibrant community of content creators for Trtl via online and offline

events and networking opportunities.

Brand Activations

• Lead and manage brand activations, from concept through to execution, ensuring

alignment with Trtl's brand values and commercial objectives.

• Identify and develop activation opportunities that build brand awareness, deepen

audience engagement and create compelling content for social channels.

• Collaborate cross-functionally with the broader team to ensure activations are integrated

into Trtl's wider marketing calendar and communication strategy.

PR & Partnerships

• Working with the Head of Digital Growth and the in-place PR agency, coordinate Trtl's

communication strategy/calendar including online/offline media publications and content

creator networks.

• Primary point of contact for Trtl's agency coordinating BAU management of TikTok US

and UK, including content creator gifting, performance analysis, campaign support and

organic content.

What We're Looking For

• An agile and innately creative thinker with the right balance of attention to detail and the

ability to get the job done.

• Experience with TikTok affiliates and a good understanding of commercial

metrics/success.

• Minimum 3 years in social media, brand communications and/or PR, either brand or

agency side.

• Experience managing or mentoring junior team members, with a collaborative and

empowering leadership style.

• A confident and enthusiastic communicator and relationship builder, with strong experience in agency management.

• Able to work at pace and to deadlines with confidence.

• Able to thrive in a team but confidently manage own tasks independently.

• Due to the 24x7 nature of social media and international markets, ability to flex working

hours across the week as appropriate (averaging full-time hours of 35 per week).

• Must hold a valid passport for global travel when necessary (particularly the US).

Nice to Have

• Experience within a fast-paced start-up/SME is not essential but will make you a great fit

for the Trtl team culture and ways of working.

• An established relationship with TikTok directly.

• A travel lover with knowledge and passion for the travel and lifestyle space.