Head of B2B Marketing

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

About the role

The Head of B2B Marketing will lead the development and delivery of C&C Group’s RTM brand marketing and B2B communications strategy (MCB, Tennent’s Direct, TNI, Bulmers Direct). This role is responsible for ensuring our RTM brands and propositions resonate with customers and partners, driving engagement and commercial success. You will oversee all B2B communications, trade events, and design output, ensuring consistency, creativity, and alignment with business objectives.

Reporting to the Director of Marketing Communications, you will work closely with peers across digital, sponsorships, and PR to deliver integrated campaigns that strengthen C&C’s position as a trusted partner in the drinks industry.

This role can be based in London, Bristol or Glasgow.

Key Responsibilities

Strategic Leadership

• Define and own the B2B communications and proposition strategy, aligned to overall marketing and commercial objectives.
• Ensure B2B marketing plans support customer engagement and sales growth.

Team Management

• Lead and develop a team of B2B Comms Manager, events specialists, and designers, fostering creativity and accountability.

Trade Events & Experiences

• Oversee planning and execution of trade events, ensuring impactful experiences that build relationships and brand equity.

Design & Creative Output

• Manage the design team to deliver high-quality assets for B2B campaigns, events, and customer communications as well as our RTM proposition of wine list design.

Content & Messaging

• Ensure all B2B messaging is consistent, compelling, and aligned with brand guidelines.

Collaboration

• Work closely with Head of Digital Marketing, Sponsorships & Partnerships Manager, and PR teams to deliver integrated campaigns. Be the link to the promotions teams and senior Channel Strategy & Commercial leads for our B2B plans.

Performance & ROI

• Set KPIs for B2B communications and events, monitor performance, and optimise for impact.

Governance

• Ensure compliance with brand standards, legal requirements, and data protection regulations.

About you

You’ll bring a proven ability to lead B2B communications and trade marketing within an FMCG environment, with strong marketing skills gained in a consumer, B2B, or channel marketing role. You’re commercially astute, with a solid understanding of channel dynamics and how to translate strategy into high‑quality execution.

You’re an inspirational leader who enjoys developing teams, building strong stakeholder relationships, and driving collaboration across functions to deliver business objectives. Highly organised and outcome‑focused, you’re comfortable managing multiple priorities at pace and performing well under pressure.

You’re a creative thinker with a keen eye for detail, a continuous improvement mindset, and the resilience to thrive in fast‑moving, ambiguous environments. With a flexible, proactive management style, you’re confident working autonomously while remaining agile and responsive to change.

Experience and Qualifications

• Relevant experience in Marketing, Communications, or related field.
• Extensive experience in B2B marketing and communications leadership roles.
• Track record of delivering impactful trade campaigns and events.
• Drinks industry experience desirable.

About us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [email protected]. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/