Digital & Direct Trading Manager

Digital & Direct Trading Manager

• Own the insight and analysis that powers our Digital & Direct trading strategy.


• Turn fast‑moving, multi‑channel data into decisive actions that boost performance and elevate customer experience.


• Hybrid working with up to 80% homeworking and 20% based at either our Glasgow office or Head Office in Stratford-upon-Avon

About the role

It’s an exciting time to join our Digital & Direct team at NFU Mutual. We’re modernising how our customers buy and manage their Home, Motor, Equine and Commercial (micro and SME) insurance across multiple channels, all while maintaining the market leading customer satisfaction and retention NFU Mutual are known for. You’ll be part of a team that’s shaping new journeys and channels and driving the next phase of our Direct growth story.

We’re looking for a commercially minded Digital & Direct Trading Manager to shape the performance of our Direct channels, spanning both digital and our contact centre. Playing a central role in how we make trading decisions, you’ll optimise the channel mix to maximise commercial performance, drive operational efficiency and ensure we deliver an outstanding customer experience.

You’ll shape and lead the trading strategy for our Direct channels, optimising performance across product lines, channels, and customer segments. You’ll identify market opportunities and risks, assess the impact of pricing and rate changes, and oversee our trading discount activity to drive growth, revenue and profitability.

You’ll take ownership of forecasting and multichannel performance reporting across all Direct sales and service journeys. You’ll lead KPI and MI development, including dashboards, measurement frameworks and insight models that power our commercial decision making and enable delivery of our Direct Channel Strategy. By translating complex multichannel data into clear, actionable recommendations you’ll drive performance and enable our future growth strategy.

Working collaboratively across the Digital & Direct team and with colleagues in Marketing, Sales & Agency, Finance, Underwriting and Pricing, you’ll align key performance metrics, support robust business cases and represent Direct performance at senior forums. As the go to expert for multichannel reporting, you’ll ensure our insight is robust, accurate and trusted, partnering with MI specialists across the business to maintain a single, reliable view of Direct performance.

About you

Commercially minded and data driven, you’re confident making clear, evidence-based distribution channel trading recommendations that influence decisions at pace. You have a strong understanding of digital and telephony journeys, and you can translate multi-channel performance into insight that drives both customer outcomes and business value.

You’ll bring solid experience in forecasting, modelling and multichannel performance analytics, ideally gained within General Insurance or a similarly complex, regulated environment.

To join our team, you must also have.

• Strong data visualisation skills, you’re able to turn complex datasets into compelling stories, build benefits realisation models and clearly articulate ROI.


• Engaging communication skills, you can simplify the complex, align stakeholders around shared metrics, and confidently represent performance in senior forums.


• A collaborative approach, you are curious and proactive, you work effectively with cross functional teams and bring the credibility, challenge and commercial focus needed to shape Direct trading performance.

At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.

We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.

We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.

Benefits and Rewards

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:   

• Salary – up to £75,000 depending on experience


• Annual bonus (up to 25% of salary) 


• Contributory pension scheme, up to 20%, including your 8% contribution


• 28 days annual leave + bank holidays + buy/sell/save holiday trading scheme


• A Family Friendly policy that helps you balance your work and family responsibilities


• Private medical insurance + options to add family members


• Access to savings at High Street brands, travel and supermarkets


• £20 contribution to a monthly gym membership – subject to T&Cs


• Health and wellbeing plan - cashback for dentist, opticians, physio and more


• Employee Volunteering - volunteer in the community for one day each year


• Unlimited access to Refer a Friend £500 bonus scheme


• Life Assurance cover of 4 x salary


• Employee discounts of 15% on a range of NFU Mutual insurance policies. 


• Salary sacrifice employee car scheme - subject to eligibility

Working at NFU Mutual

We’re one of the UK’s leading general insurance and financial services organisations, and for over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us, so we’re proud to be recognised as “a great place to work”.

Our Gallup Exceptional Workplace 2025 award was not only awarded with Distinction, but it also marked us as the first UK based company to earn a Gallup Exceptional Workplace award for ten consecutive years. We’ve also been consistently recognised by Glassdoor. We appeared in the Glassdoor Best Places to Work UK list in 2023, 2024 and 2026 — and in 2026, we were the highest ranked insurance business in the UK, highlighting our strong employee experience and the positive feedback our people share on the platform.

Additionally, we were named in the LinkedIn Top 15 Companies 2025 list of “Best midsize employers to grow your career in the UK”, and we’ve been certified as a UK Top Employer by the Top Employers Institute in 2023, 2024, 2025 and 2026.

We offer a supportive and empowering culture where people are inspired to perform, given opportunities to grow, and recognised and rewarded for their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable—so we’re successful now and in the future.